San Francisco Zoo — miscellaneous signage and exhibit graphics
Client: San Francisco Zoo, 2025-2026. Scopes included the following:
Dinos Rule: design of logo, entry banner and kiosk wrap for temporary dinosaur exhibit.
Directional wayfinding signage: refurbishment of existing directional sign panels to include new typographic treatment and color palette. Colors to align with different zones throughout the Zoo.
Gorilla exhibit graphic: Interactive exhibit comparing gorilla biometrics and characteristics with that of humans. Graphic developed to replace existing exhibit graphic.
exhibit logo designed to visually align with SF Zoo logo
entry kiosk and banner
signs after new graphic treatment
sign system overview
typical elevation details
sign before new graphic treatment
Interactive gorilla exhibit graphic (mock-up — currently in production)